How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model

Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of compan...

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Detalles Bibliográficos
Autor principal: Zhang, N.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8761842/
http://dx.doi.org/10.1186/s40991-021-00068-4
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author Zhang, N.
author_facet Zhang, N.
author_sort Zhang, N.
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description Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company image and customer satisfaction, and moderating effects of COVID-19. The result shows that during COVID-19, company image and customer satisfaction have significant mediating effects, and COVID-19 positively moderate the impact of CSR on customer satisfaction.
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spelling pubmed-87618422022-01-18 How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model Zhang, N. Int J Corporate Soc Responsibility Original Article Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR on customer loyalty, mediating effects of company image and customer satisfaction, and moderating effects of COVID-19. The result shows that during COVID-19, company image and customer satisfaction have significant mediating effects, and COVID-19 positively moderate the impact of CSR on customer satisfaction. Springer International Publishing 2022-01-17 2022 /pmc/articles/PMC8761842/ http://dx.doi.org/10.1186/s40991-021-00068-4 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Original Article
Zhang, N.
How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model
title How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model
title_full How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model
title_fullStr How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model
title_full_unstemmed How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model
title_short How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model
title_sort how does csr of food company affect customer loyalty in the context of covid-19: a moderated mediation model
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8761842/
http://dx.doi.org/10.1186/s40991-021-00068-4
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