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Enhancing the principles of experiential marketing in ophthalmology services
Introduction. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and raised several debates that focused on the princip...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Romanian Society of Ophthalmology
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8764428/ https://www.ncbi.nlm.nih.gov/pubmed/35087979 http://dx.doi.org/10.22336/rjo.2021.73 |