Facial mask personalization encourages facial mask wearing in times of COVID-19
One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Nature Publishing Group UK
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8766589/ https://www.ncbi.nlm.nih.gov/pubmed/35042911 http://dx.doi.org/10.1038/s41598-021-04681-y |
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author | Palcu, Johanna Schreier, Martin Janiszewski, Chris |
author_facet | Palcu, Johanna Schreier, Martin Janiszewski, Chris |
author_sort | Palcu, Johanna |
collection | PubMed |
description | One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention strategy to encourage people to wear facial masks. Three studies show that the personalization of a mask, as a form of identity expression, increases mask wearing intentions and, by extension, the percentage of individuals who wear facial masks. Given that mask wearing remains a necessity after deployment of the first vaccines, novel approaches to encouraging mask wearing are essential. Linking facial mask wearing to an individual’s identity is a promising strategy. |
format | Online Article Text |
id | pubmed-8766589 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Nature Publishing Group UK |
record_format | MEDLINE/PubMed |
spelling | pubmed-87665892022-01-20 Facial mask personalization encourages facial mask wearing in times of COVID-19 Palcu, Johanna Schreier, Martin Janiszewski, Chris Sci Rep Article One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention strategy to encourage people to wear facial masks. Three studies show that the personalization of a mask, as a form of identity expression, increases mask wearing intentions and, by extension, the percentage of individuals who wear facial masks. Given that mask wearing remains a necessity after deployment of the first vaccines, novel approaches to encouraging mask wearing are essential. Linking facial mask wearing to an individual’s identity is a promising strategy. Nature Publishing Group UK 2022-01-18 /pmc/articles/PMC8766589/ /pubmed/35042911 http://dx.doi.org/10.1038/s41598-021-04681-y Text en © The Author(s) 2022, corrected publication 2022 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Article Palcu, Johanna Schreier, Martin Janiszewski, Chris Facial mask personalization encourages facial mask wearing in times of COVID-19 |
title | Facial mask personalization encourages facial mask wearing in times of COVID-19 |
title_full | Facial mask personalization encourages facial mask wearing in times of COVID-19 |
title_fullStr | Facial mask personalization encourages facial mask wearing in times of COVID-19 |
title_full_unstemmed | Facial mask personalization encourages facial mask wearing in times of COVID-19 |
title_short | Facial mask personalization encourages facial mask wearing in times of COVID-19 |
title_sort | facial mask personalization encourages facial mask wearing in times of covid-19 |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8766589/ https://www.ncbi.nlm.nih.gov/pubmed/35042911 http://dx.doi.org/10.1038/s41598-021-04681-y |
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