Facial mask personalization encourages facial mask wearing in times of COVID-19

One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention...

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Autores principales: Palcu, Johanna, Schreier, Martin, Janiszewski, Chris
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8766589/
https://www.ncbi.nlm.nih.gov/pubmed/35042911
http://dx.doi.org/10.1038/s41598-021-04681-y
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author Palcu, Johanna
Schreier, Martin
Janiszewski, Chris
author_facet Palcu, Johanna
Schreier, Martin
Janiszewski, Chris
author_sort Palcu, Johanna
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description One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention strategy to encourage people to wear facial masks. Three studies show that the personalization of a mask, as a form of identity expression, increases mask wearing intentions and, by extension, the percentage of individuals who wear facial masks. Given that mask wearing remains a necessity after deployment of the first vaccines, novel approaches to encouraging mask wearing are essential. Linking facial mask wearing to an individual’s identity is a promising strategy.
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spelling pubmed-87665892022-01-20 Facial mask personalization encourages facial mask wearing in times of COVID-19 Palcu, Johanna Schreier, Martin Janiszewski, Chris Sci Rep Article One of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention strategy to encourage people to wear facial masks. Three studies show that the personalization of a mask, as a form of identity expression, increases mask wearing intentions and, by extension, the percentage of individuals who wear facial masks. Given that mask wearing remains a necessity after deployment of the first vaccines, novel approaches to encouraging mask wearing are essential. Linking facial mask wearing to an individual’s identity is a promising strategy. Nature Publishing Group UK 2022-01-18 /pmc/articles/PMC8766589/ /pubmed/35042911 http://dx.doi.org/10.1038/s41598-021-04681-y Text en © The Author(s) 2022, corrected publication 2022 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Article
Palcu, Johanna
Schreier, Martin
Janiszewski, Chris
Facial mask personalization encourages facial mask wearing in times of COVID-19
title Facial mask personalization encourages facial mask wearing in times of COVID-19
title_full Facial mask personalization encourages facial mask wearing in times of COVID-19
title_fullStr Facial mask personalization encourages facial mask wearing in times of COVID-19
title_full_unstemmed Facial mask personalization encourages facial mask wearing in times of COVID-19
title_short Facial mask personalization encourages facial mask wearing in times of COVID-19
title_sort facial mask personalization encourages facial mask wearing in times of covid-19
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8766589/
https://www.ncbi.nlm.nih.gov/pubmed/35042911
http://dx.doi.org/10.1038/s41598-021-04681-y
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