Cargando…
Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty
Loyal customers are good soldiers who behave favorably toward service firms. As increasing number of universities are facing “a candle burning at both ends” due to low birth rate and high global competition, this study integrates alumni participation, alternative attractiveness, school prestige, and...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8776389/ http://dx.doi.org/10.1007/s11628-021-00475-4 |