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ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION

Can every brand benefit from adopting service robots? To tackle this important question, we examined the interactive effects of brand personality (sincere vs. exciting) and service robot type (high-contact vs. low-contact) on customer reactions to service robot implementation. Results from three exp...

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Detalles Bibliográficos
Autores principales:	Choi, Sungwoo, Liu, Stella X, Choi, Choongbeom
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8783583/ https://www.ncbi.nlm.nih.gov/pubmed/35095195 http://dx.doi.org/10.1007/s11002-022-09616-9

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