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Consumer Motivations for Adopting Omnichannel Retailing: A Safety-Driven Perspective in the Context of COVID-19

This study aims to understand the influence of COVID-19 on consumers' fears and self-protection motivations. Furthermore, the study seeks to understand the effects of these fears and motivations on consumers' intentions to use omnichannel retailing. A modified theoretical model is proposed...

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Detalles Bibliográficos
Autores principales:	Liu, Feng, Fang, Mingjie, Cai, Lanhui, Su, Miao, Wang, Xueqin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Public Health
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8793021/ https://www.ncbi.nlm.nih.gov/pubmed/35096722 http://dx.doi.org/10.3389/fpubh.2021.708199

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