Fashion platform operations in the sharing economy with digital technologies: recent development and real case studies

With the emergence of digital technologies, we have witnessed a rapid growth of the sharing economy in recent years. In fashion industry, sharing economy concept is also widely applied. Instances can be found all over the world, like Rent the Runway, Golden Tote, Stitch Fix, and Le Tote in the US, Air Closet in Japan, Y Closet, Ms Paris, and Dora’s Dream in China, etc. In this paper, motivated by the industrial practices of fashion sharing platforms, we first conduct a literature review on business operations of sharing platforms, including the sharing platform operations, digital and information technologies employed in sharing economy, business models, and sustainability and circularity in business operations. Afterwards, we analyze the challenges faced by fashion sharing platforms by exploring the two leading fashion sharing platforms in the US and in China, respectively. At last, we propose future research directions on fashion sharing platform operations and conclude the paper.