Algorithms are not neutral: Bias in collaborative filtering

When Artificial Intelligence (AI) is applied in decision-making that affects people’s lives, it is now well established that the outcomes can be biased or discriminatory. The question of whether algorithms themselves can be among the sources of bias has been the subject of recent debate among Artificial Intelligence researchers, and scholars who study the social impact of technology. There has been a tendency to focus on examples, where the data set used to train the AI is biased, and denial on the part of some researchers that algorithms can also be biased. Here we illustrate the point that algorithms themselves can be the source of bias with the example of collaborative filtering algorithms for recommendation and search. These algorithms are known to suffer from cold-start, popularity, and homogenizing biases, among others. While these are typically described as statistical biases rather than biases of moral import; in this paper we show that these statistical biases can lead directly to discriminatory outcomes. The intuitive idea is that data points on the margins of distributions of human data tend to correspond to marginalized people. The statistical biases described here have the effect of further marginalizing the already marginal. Biased algorithms for applications such as media recommendations can have significant impact on individuals’ and communities’ access to information and culturally-relevant resources. This source of bias warrants serious attention given the ubiquity of algorithmic decision-making.