Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced user...

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Detalles Bibliográficos
Autores principales: Jamil, Khalid, Dunnan, Liu, Gul, Rana Faizan, Shehzad, Muhammad Usman, Gillani, Syed Hussain Mustafa, Awan, Fazal Hussain
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8803150/
https://www.ncbi.nlm.nih.gov/pubmed/35111111
http://dx.doi.org/10.3389/fpsyg.2021.808525

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8803150/
https://www.ncbi.nlm.nih.gov/pubmed/35111111
http://dx.doi.org/10.3389/fpsyg.2021.808525

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