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Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era
The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced user...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8803150/ https://www.ncbi.nlm.nih.gov/pubmed/35111111 http://dx.doi.org/10.3389/fpsyg.2021.808525 |