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Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries

INTRODUCTION: Cigarettes designed to have less smoke smell were developed by the tobacco industry to supposedly reduce negative qualities. Cigarettes with marketing claims communicating these designs have been sold in high-income countries and marketing of “less smoke smell” terms on cigarette packa...

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Autores principales: Erinoso, Olufemi, Welding, Kevin, Smith, Katherine Clegg, Cohen, Joanna E
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8807210/
https://www.ncbi.nlm.nih.gov/pubmed/34473309
http://dx.doi.org/10.1093/ntr/ntab177
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author Erinoso, Olufemi
Welding, Kevin
Smith, Katherine Clegg
Cohen, Joanna E
author_facet Erinoso, Olufemi
Welding, Kevin
Smith, Katherine Clegg
Cohen, Joanna E
author_sort Erinoso, Olufemi
collection PubMed
description INTRODUCTION: Cigarettes designed to have less smoke smell were developed by the tobacco industry to supposedly reduce negative qualities. Cigarettes with marketing claims communicating these designs have been sold in high-income countries and marketing of “less smoke smell” terms on cigarette packaging can promote cigarette use. It is unclear to what extent they have been marketed in low- and middle-income countries (LMICs). AIMS AND METHODS: The Tobacco Pack Surveillance System (TPackSS) systemically collected tobacco packs available in 14 LMICs with high tobacco use between 2013 and 2017. We coded 4354 packs for marketing appeals, including claims related to smoke smell. We describe “less smoke smell” and similar claims found on these packs and compare across country and tobacco manufacturers. RESULTS: Phrases communicating less smoke smell were present on packs purchased in nine of 14 LMICs, including Bangladesh, Brazil, China, India, Mexico, Philippines, Russia, Ukraine, and Vietnam. The most commonly (74.1%) used terminology was “less smoke smell,” “LSS,” or a combination of the two. Packs from Russia had the most prevalent use (11.8%) of such claims. Companies using these terms across 21 brands included Japan Tobacco International (JTI), British American Tobacco (BAT), Philip Morris International (PMI), and other smaller companies. JTI accounted for 70.9% of packs with such terms. CONCLUSIONS: Some of the world’s largest tobacco companies are communicating less smoke smell on packs in LMICs. Less smoke smell and similar phrases on packaging should be prohibited because they can enhance the appeal of cigarettes. IMPLICATIONS: Tobacco companies are using “less smoke smell” and similar phrases on cigarette packs in LMICs. These claims have the potential to increase the appeal of smoking and promote cigarette use. Countries should consider policies to restrict attractive labeling claims, in accordance with the WHO Framework Convention on Tobacco Control (FCTC) Article 13 guidelines, which recommends restrictions on attractive design elements on tobacco packaging.
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spelling pubmed-88072102022-02-02 Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries Erinoso, Olufemi Welding, Kevin Smith, Katherine Clegg Cohen, Joanna E Nicotine Tob Res Brief Reports INTRODUCTION: Cigarettes designed to have less smoke smell were developed by the tobacco industry to supposedly reduce negative qualities. Cigarettes with marketing claims communicating these designs have been sold in high-income countries and marketing of “less smoke smell” terms on cigarette packaging can promote cigarette use. It is unclear to what extent they have been marketed in low- and middle-income countries (LMICs). AIMS AND METHODS: The Tobacco Pack Surveillance System (TPackSS) systemically collected tobacco packs available in 14 LMICs with high tobacco use between 2013 and 2017. We coded 4354 packs for marketing appeals, including claims related to smoke smell. We describe “less smoke smell” and similar claims found on these packs and compare across country and tobacco manufacturers. RESULTS: Phrases communicating less smoke smell were present on packs purchased in nine of 14 LMICs, including Bangladesh, Brazil, China, India, Mexico, Philippines, Russia, Ukraine, and Vietnam. The most commonly (74.1%) used terminology was “less smoke smell,” “LSS,” or a combination of the two. Packs from Russia had the most prevalent use (11.8%) of such claims. Companies using these terms across 21 brands included Japan Tobacco International (JTI), British American Tobacco (BAT), Philip Morris International (PMI), and other smaller companies. JTI accounted for 70.9% of packs with such terms. CONCLUSIONS: Some of the world’s largest tobacco companies are communicating less smoke smell on packs in LMICs. Less smoke smell and similar phrases on packaging should be prohibited because they can enhance the appeal of cigarettes. IMPLICATIONS: Tobacco companies are using “less smoke smell” and similar phrases on cigarette packs in LMICs. These claims have the potential to increase the appeal of smoking and promote cigarette use. Countries should consider policies to restrict attractive labeling claims, in accordance with the WHO Framework Convention on Tobacco Control (FCTC) Article 13 guidelines, which recommends restrictions on attractive design elements on tobacco packaging. Oxford University Press 2021-09-02 /pmc/articles/PMC8807210/ /pubmed/34473309 http://dx.doi.org/10.1093/ntr/ntab177 Text en © The Author(s) 2021. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. https://creativecommons.org/licenses/by-nc-nd/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs licence (https://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial reproduction and distribution of the work, in any medium, provided the original work is not altered or transformed in any way, and that the work is properly cited. For commercial re-use, please contact journals.permissions@oup.com
spellingShingle Brief Reports
Erinoso, Olufemi
Welding, Kevin
Smith, Katherine Clegg
Cohen, Joanna E
Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries
title Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries
title_full Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries
title_fullStr Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries
title_full_unstemmed Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries
title_short Claims of Reduced Odor on Tobacco Packs in Low- and Middle-Income Countries
title_sort claims of reduced odor on tobacco packs in low- and middle-income countries
topic Brief Reports
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8807210/
https://www.ncbi.nlm.nih.gov/pubmed/34473309
http://dx.doi.org/10.1093/ntr/ntab177
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