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The Subjective Value of Product Popularity: A Neural Account of How Product Popularity Influences Choice Using a Social and a Quality Focus

Research on social influences often distinguishes between social and quality incentives to ascribe meaning to the value that popularity conveys. This study examines the neural correlates of those incentives through which popularity influences preferences. This research reports an functional magnetic...

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Detalles Bibliográficos
Autores principales: Goedegebure, Robert P. G., Tijssen, Irene O. J. M., van der Laan, L. Nynke, van Trijp, Hans C. M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8809406/
https://www.ncbi.nlm.nih.gov/pubmed/35126226
http://dx.doi.org/10.3389/fpsyg.2021.738095

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