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Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory
Consumers mainly acquire information through social learning in online shopping environment, and social presence as a media attribute generated by real-time interactions in live streaming commerce is more conducive for consumers’ social learning. Therefore, it is worth investigating the roles of soc...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811189/ https://www.ncbi.nlm.nih.gov/pubmed/35126260 http://dx.doi.org/10.3389/fpsyg.2021.810181 |