The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science

We conducted a scoping systematic review with respect to how consumer engagement with interactive advertising is evaluated and if interactive features influence consumer recall, awareness, or comprehension of product claims and risk disclosures for informing regulatory science. MEDLINE, PsycINFO, Bu...

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Detalles Bibliográficos
Autores principales: Giombi, Kristen, Viator, Catherine, Hoover, Juliana, Tzeng, Janice, Sullivan, Helen W., O’Donoghue, Amie C., Southwell, Brian G., Kahwati, Leila C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8812936/
https://www.ncbi.nlm.nih.gov/pubmed/35113964
http://dx.doi.org/10.1371/journal.pone.0263339

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8812936/
https://www.ncbi.nlm.nih.gov/pubmed/35113964
http://dx.doi.org/10.1371/journal.pone.0263339

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