Case study on the use and adaptation of SEAT MÓ motorbike sharing service in Barcelona in COVID-19 pandemic year

Worldwide, cities are combating the negative impacts of extensive private motorised vehicle travels and are thus striving to accelerate a shift towards the predominant use of sustainable mobility options. Thereby, shared mobility services are emerging transportation modes, which opt as a complementary mean of transport in urban cities. Amid the current advancements of shared mobility services, the SARS-CoV-2 pandemic accelerated an immense shift in consumer demand and preferences, consequently posing new challenges. In this instance, the testing and validation of implementable hygienic measures has become a key factor for service providers to continuously ensure an increase in clientele. Hence, this research aims to identify the service factors required to accelerate the use of shared micromobility, thereby setting strong focus on hygienic measures. The aforementioned is fulfilled by the means of a quantitative study. Results have indicated an interest in hygiene; however, respondents’ main requirements lie in factors that are not particular to the service provider.