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Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention

This research performs three experiments to investigate the influence mechanisms of identity cues in product reviews on consumers’ purchase intention, and to examine the effects of reference groups. The results indicate that: (1) identity cues in positive reviews have a significant positive impact o...

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Detalles Bibliográficos
Autores principales:	Li, Ji, Liang, Xv
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8822043/ https://www.ncbi.nlm.nih.gov/pubmed/35145456 http://dx.doi.org/10.3389/fpsyg.2021.784173

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