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Moderated Mediation Mechanism to Determine the Effect of Gender Heterogeneity on Green Purchasing Intention: From the Perspective of Residents’ Values

This study determines gender differences in the generation logic for green purchasing intention within the framework of bounded morality and bounded self-interest and determines the causes of the attitude–behavior gap from a new perspective. Empirical analysis of 977 sample data points is used to te...

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Detalles Bibliográficos
Autores principales:	Yang, Xianchuan, Kittikowit, Santhaya, Noparumpa, Tim, Jiang, Jiayun, Chen, Shih-Chih
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8823626/ https://www.ncbi.nlm.nih.gov/pubmed/35145461 http://dx.doi.org/10.3389/fpsyg.2021.803710

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