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The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests
Migration has been proposed as one of the factors that shape cultural similarities across countries. However, studying the relationship between culture and migration has been challenging, in part because culture is difficult to quantify. The traditionally used survey questionnaires have a number of...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8827441/ https://www.ncbi.nlm.nih.gov/pubmed/35139114 http://dx.doi.org/10.1371/journal.pone.0262947 |
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author | Vieira, Carolina C. Lohmann, Sophie Zagheni, Emilio Vaz de Melo, Pedro O. S. Benevenuto, Fabrício Ribeiro, Filipe N. |
author_facet | Vieira, Carolina C. Lohmann, Sophie Zagheni, Emilio Vaz de Melo, Pedro O. S. Benevenuto, Fabrício Ribeiro, Filipe N. |
author_sort | Vieira, Carolina C. |
collection | PubMed |
description | Migration has been proposed as one of the factors that shape cultural similarities across countries. However, studying the relationship between culture and migration has been challenging, in part because culture is difficult to quantify. The traditionally used survey questionnaires have a number of drawbacks, including that they are costly and difficult to scale to a large number of countries. To complement survey data, we propose the use of passively-collected digital traces from social media. We focus on food and drink as markers of a country’s culture. We then measure similarities between countries in terms of food and drink interests using aggregated data from the Facebook Advertising Platform. Methodologically, we offer approaches to measure the similarity between countries with both symmetric and asymmetric indices. Substantively, we assess the association between migration cultural similarity between countries by comparing our measure of cultural similarity with international migration data. In most countries, larger immigrant populations are associated with more similar food and drink preferences between their country of origin and the country of destination. Our results suggest that immigrants contribute to bringing the culture of their home countries to new countries. Moreover, our study identifies considerable variability in this pattern across countries. |
format | Online Article Text |
id | pubmed-8827441 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-88274412022-02-10 The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests Vieira, Carolina C. Lohmann, Sophie Zagheni, Emilio Vaz de Melo, Pedro O. S. Benevenuto, Fabrício Ribeiro, Filipe N. PLoS One Research Article Migration has been proposed as one of the factors that shape cultural similarities across countries. However, studying the relationship between culture and migration has been challenging, in part because culture is difficult to quantify. The traditionally used survey questionnaires have a number of drawbacks, including that they are costly and difficult to scale to a large number of countries. To complement survey data, we propose the use of passively-collected digital traces from social media. We focus on food and drink as markers of a country’s culture. We then measure similarities between countries in terms of food and drink interests using aggregated data from the Facebook Advertising Platform. Methodologically, we offer approaches to measure the similarity between countries with both symmetric and asymmetric indices. Substantively, we assess the association between migration cultural similarity between countries by comparing our measure of cultural similarity with international migration data. In most countries, larger immigrant populations are associated with more similar food and drink preferences between their country of origin and the country of destination. Our results suggest that immigrants contribute to bringing the culture of their home countries to new countries. Moreover, our study identifies considerable variability in this pattern across countries. Public Library of Science 2022-02-09 /pmc/articles/PMC8827441/ /pubmed/35139114 http://dx.doi.org/10.1371/journal.pone.0262947 Text en © 2022 Vieira et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Vieira, Carolina C. Lohmann, Sophie Zagheni, Emilio Vaz de Melo, Pedro O. S. Benevenuto, Fabrício Ribeiro, Filipe N. The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests |
title | The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests |
title_full | The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests |
title_fullStr | The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests |
title_full_unstemmed | The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests |
title_short | The interplay of migration and cultural similarity between countries: Evidence from Facebook data on food and drink interests |
title_sort | interplay of migration and cultural similarity between countries: evidence from facebook data on food and drink interests |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8827441/ https://www.ncbi.nlm.nih.gov/pubmed/35139114 http://dx.doi.org/10.1371/journal.pone.0262947 |
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