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55059 Developing the COmmuNity kNowlEdge to aCtion Toolkit (CONNECT) to reduce breast cancer screening disparities Let’s CONNECT

1. Visual representation of the community in materials. 2. Positive Framing. 3. Statistics and graphs should be minimal. 4. Appropriate reading level and minimizing jargon. Due to COVID-19, our breast cancer champions are engaging with their community in socially responsible ways (i.e., engaging thr...

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Detalles Bibliográficos
Autores principales: Haynes, David, Hughes, Kelly
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8827893/
http://dx.doi.org/10.1017/cts.2021.591
Descripción
Sumario:1. Visual representation of the community in materials. 2. Positive Framing. 3. Statistics and graphs should be minimal. 4. Appropriate reading level and minimizing jargon. Due to COVID-19, our breast cancer champions are engaging with their community in socially responsible ways (i.e., engaging through social media, developing and placing community education flyers, community radio spots). Our social media campaign, which began in October has already attracted over 1000 followers. DISCUSSION/SIGNIFICANCE OF FINDINGS: Despite the disruption of COVID-19, our project continues reduce breast cancer screening disparities. We have developed and created culturally appropriate materials and are currently training Champions. By incorporating an online presence into our community outreach, we are increasing the ways we connect with our community.