The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels

Understanding the visual attention and psychological responses of consumers to marketing pictures allows hotel managers to design more attractive advertisements. Therefore, the purposes of the present study were to use an eye-tracking analysis to explore whether there were different effects from tou...

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Detalles Bibliográficos
Autores principales: Wang, Tsai-Chiao, Tang, Ta-Wei, Tsai, Chia-Liang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834234/
https://www.ncbi.nlm.nih.gov/pubmed/35162108
http://dx.doi.org/10.3390/ijerph19031084

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834234/
https://www.ncbi.nlm.nih.gov/pubmed/35162108
http://dx.doi.org/10.3390/ijerph19031084

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