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The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels
Understanding the visual attention and psychological responses of consumers to marketing pictures allows hotel managers to design more attractive advertisements. Therefore, the purposes of the present study were to use an eye-tracking analysis to explore whether there were different effects from tou...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834234/ https://www.ncbi.nlm.nih.gov/pubmed/35162108 http://dx.doi.org/10.3390/ijerph19031084 |