The Impact of Air Pollution Perception on Urban Settlement Intentions of Young Talent in China

In recent years, with the public paying more and more attention to the problem of air pollution, the impact of air quality on migration has gradually become a growing concern. However, in the current context of cities’ efforts to “attract talent” in China, research on the impact of air pollution on the flow or dwelling willingness of young talent is relatively limited. Based on the theory of planned behavior and from the perspective of subjective perception, this paper uses a regulated model to explore the impact mechanism of air pollution perception on young talent urban settlement intentions. Taking Hangzhou as a case, this study surveyed 987 individuals who were classified as young talent to explore the impact of air pollution perception on urban settlement intentions in China. The research shows that air pollution perception has a significant impact on young talent urban settlement intentions, and this impact is achieved through the intermediary effect of residential satisfaction. Place attachment of young talent to cities cannot significantly regulate the impact of air pollution perception on residential satisfaction, but it can significantly regulate the relationship between residential satisfaction and urban settlement intentions. That is to say, although place attachment cannot reduce the decline in residential satisfaction brought by air pollution perception, it can weaken the negative impact of air pollution perception on dwelling willingness through a decline in residential satisfaction. This paper contributes to a deeper understanding of the relationship between air quality and young talent settlement intentions.