Be Good to Your Mother (Earth): The Relationship between Anthropomorphising Nature, Financial Insecurity, and Support for Pro-environmental Policies in the Context of the Coronavirus Pandemic

Anthropomorphism of nature is known to be related to pro-environmental outcomes; however, little is known about these variables in the context of the coronavirus pandemic. The economic impact of the prolonged lockdowns may disrupt the historical relationship between these variables, as financial insecurity may compete with environmental concerns for consideration. This study examined the relationship between anthropomorphism of nature the context of COVID-19, and pro-environmental support, and the potential moderating role of financial insecurity in this relationship. It was hypothesised that anthropomorphism of nature in the context of COVID-19 would have a lesser effect on pro-environmental support for individuals who experienced financial insecurity during the pandemic. Participants (N=615; M(age)=48.71, SD(age)=17.50; 70% female) completed self-report measures of anthropomorphism of nature, anthropomorphism of nature in the context of COVID-19, financial insecurity, and a measure of support for pro-environmental policies in the economic recovery from COVID-19. Results demonstrated that, after controlling for general anthropomorphism of nature, anthropomorphism of nature in the context of COVID-19 predicted pro-environmental support (R(2) = .05, F(4, 610) = 8.36, p < .001). However, contrary to expectation, pro-environmental support was higher in those experiencing financial insecurity compared to those who were financially secure (B = -2.65, BootSE= .93, p = .004, 95% BootCI [-4.47, -.83]). Financial insecurity also did not moderate the relationship between anthropomorphism of nature in the COVID-19 context and pro-environmental support. Furthermore, the general tendency to anthropomorphise nature was not a significant predictor of support for pro-environmental policies. These findings have important implications for understandings of anthropomorphism, financial insecurity, and environmental protection as well as for public policy on economic recovery in response to the coronavirus pandemic.