Environmental Temperature in Thermal Comfort Under Different Virtual Tourism Activity Intensities: Based on Microclimate Simulation Experiment

Although COVID-19 lockdowns and travel regulations have restricted the spatial area for human activities, tourists can still use virtual devices and applications for travel purposes. This study aimed to explore the thermal comfort and satisfaction of tourists under various tourist activity intensities, using experimental and semi-structured interview methods, combined with microclimate simulation experiments and electrocardiogram data to monitor physiological indicators. The results showed that: (1) The thermal comfort of virtual tourists had a significant correlation with the environmental temperature. (2) The thermal comfort of virtual tourists differed under various activity intensities. The virtual tourism activity intensity moderated the relation between environmental temperature and tourists’ thermal comfort. (3) In the state of exercise (slow walking, fast walking), the environmental temperature affected tourists’ physiological indicators. (4) Virtual tourism that integrates realistic visual, audio, and tactile sensations can improve tourists’ perception and satisfaction. The results provide a new perspective for the study of the virtual tourism experience and thermal comfort. In addition, it provides theoretical and practical support for the development of virtual tourism scenes in the environmental temperature context.