The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation

Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (M(age) = 20.75, SD = 1.92) young...

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Autores principales: Zhao, Shunying, Ye, Baojuan, Wang, Weisha, Zeng, Yadi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8842793/
https://www.ncbi.nlm.nih.gov/pubmed/35173661
http://dx.doi.org/10.3389/fpsyg.2022.807331
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author Zhao, Shunying
Ye, Baojuan
Wang, Weisha
Zeng, Yadi
author_facet Zhao, Shunying
Ye, Baojuan
Wang, Weisha
Zeng, Yadi
author_sort Zhao, Shunying
collection PubMed
description Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (M(age) = 20.75, SD = 1.92) young individuals participated in the survey. The serial mediation analysis results reveal that intolerance of uncertainty influences one’s “untact” buying behavior through “perceived risk of COVID-19 variants - protection motivation.” Both internal (intolerance of uncertainty, protection motivation) and external (risk of COVID-19) factors worked together to accelerate the transition of individuals’ consumption behavior during COVID-19 pandemic. Therefore, our findings generate important implications for public mental health and economic recovery in the post-COVID-19 era.
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spelling pubmed-88427932022-02-15 The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation Zhao, Shunying Ye, Baojuan Wang, Weisha Zeng, Yadi Front Psychol Psychology Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (M(age) = 20.75, SD = 1.92) young individuals participated in the survey. The serial mediation analysis results reveal that intolerance of uncertainty influences one’s “untact” buying behavior through “perceived risk of COVID-19 variants - protection motivation.” Both internal (intolerance of uncertainty, protection motivation) and external (risk of COVID-19) factors worked together to accelerate the transition of individuals’ consumption behavior during COVID-19 pandemic. Therefore, our findings generate important implications for public mental health and economic recovery in the post-COVID-19 era. Frontiers Media S.A. 2022-01-31 /pmc/articles/PMC8842793/ /pubmed/35173661 http://dx.doi.org/10.3389/fpsyg.2022.807331 Text en Copyright © 2022 Zhao, Ye, Wang and Zeng. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Zhao, Shunying
Ye, Baojuan
Wang, Weisha
Zeng, Yadi
The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
title The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
title_full The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
title_fullStr The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
title_full_unstemmed The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
title_short The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
title_sort intolerance of uncertainty and “untact” buying behavior: the mediating role of the perceived risk of covid-19 variants and protection motivation
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8842793/
https://www.ncbi.nlm.nih.gov/pubmed/35173661
http://dx.doi.org/10.3389/fpsyg.2022.807331
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