The Impact of Broadcasters on Consumer’s Intention to Follow Livestream Brand Community

As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. For many companies, inviting celebrities has become a shortcut to attract new followers. Considering the unsustainabili...

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Detalles Bibliográficos
Autores principales: Wang, Wei, Huang, Minxue, Zheng, Shiyong, Lin, Liangtong, Wang, Lei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8850974/
https://www.ncbi.nlm.nih.gov/pubmed/35185706
http://dx.doi.org/10.3389/fpsyg.2021.810883

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8850974/
https://www.ncbi.nlm.nih.gov/pubmed/35185706
http://dx.doi.org/10.3389/fpsyg.2021.810883

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