Supplier Satisfaction as a Mediating Effect on Delivery and Service: A PLS-SEM Approach in India During COVID-19 Pandemic

PURPOSE: The role of suppliers is emerging to be of considerable importance given the current state of competition in times of globalization and technological advancements. Past studies have depicted considerable importance in determining supplier satisfaction for generating client satisfaction. The purpose of this article is to investigate the role that Supplier Satisfaction (SS) plays in partnering with manufacturers and traders in connection with the SME in India during the difficult COVID-19 era of business and to propose and demonstrate these collaborations. METHODS: I present a partial least-squares structural equation model. Production units and manufacturers are attracted to the satisfaction of both distributors as well as distributors, leading to B2B loyalty. RESULTS: This paper supports the idea that the benefits derived from the relationship between the four explanatory points of the solution are a significant extension of the first type. Ironically, the response to corporate policies and regulations has declined dramatically. This decision was surprising, because a strong communication strategy had already affected the image of the service provider. CONCLUSION: To be sure, the experiment has a system in place to update the performance of these suppliers by examining the effect of supplier certification on supplier verification and engagement.