How consumer digital signals are reshaping the customer journey

Marketers are adopting increasingly sophisticated ways to engage with customers throughout their journeys. We extend prior perspectives on the customer journey by introducing the role of digital signals that consumers emit throughout their activities. We argue that the ability to detect and act on c...

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Detalles Bibliográficos
Autores principales: Schweidel, David A., Bart, Yakov, Inman, J. Jeffrey, Stephen, Andrew T., Libai, Barak, Andrews, Michelle, Rosario, Ana Babić, Chae, Inyoung, Chen, Zoey, Kupor, Daniella, Longoni, Chiara, Thomaz, Felipe
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8857638/
https://www.ncbi.nlm.nih.gov/pubmed/35221393
http://dx.doi.org/10.1007/s11747-022-00839-w

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