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How consumer digital signals are reshaping the customer journey
Marketers are adopting increasingly sophisticated ways to engage with customers throughout their journeys. We extend prior perspectives on the customer journey by introducing the role of digital signals that consumers emit throughout their activities. We argue that the ability to detect and act on c...
Autores principales: | Schweidel, David A., Bart, Yakov, Inman, J. Jeffrey, Stephen, Andrew T., Libai, Barak, Andrews, Michelle, Rosario, Ana Babić, Chae, Inyoung, Chen, Zoey, Kupor, Daniella, Longoni, Chiara, Thomaz, Felipe |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8857638/ https://www.ncbi.nlm.nih.gov/pubmed/35221393 http://dx.doi.org/10.1007/s11747-022-00839-w |
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