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Effect of Digital Marketing Capabilities and Blockchain Technology on Organizational Performance and Psychology

Digitalization plays an integral role in the transformation of the Omni structure. This study aims to investigate the effect of digital marketing capabilities (DMCs) and blockchain technology on customer-linking capabilities (CLCs), market-sensing capabilities (MSCs), consumer-brand engagement (CBE)...

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Detalles Bibliográficos
Autor principal:	Liu, Ying
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8862735/ https://www.ncbi.nlm.nih.gov/pubmed/35211056 http://dx.doi.org/10.3389/fpsyg.2021.805393

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