Consumers’ Expectations about Meat from Surgical Castrated or Immunocastrated Male and Female Iberian Pigs

SIMPLE SUMMARY: Pig castration is a common practice in the Iberian breed (boar and gilts), known for the quality of its products. This work studies the effect of pig castration (surgically castrated females and males, immunocastrated females and males and entire females) on the sensory expectations and acceptability of the meat. Attitudes and beliefs towards castration and immunocastration were also evaluated. The study was carried out in Madrid and Barcelona, where consumers (n = 252) evaluated meat from the five sex types in blind and informed conditions. Results showed that consumers could be classified into three groups as “Indifferent”, “Against castration and immunocastration” and “Against immunocastration”. Meat from castrated males had higher overall liking scores than the other types of meat. Information provided to the consumers, together with their expectations, affects the overall liking scores. Thus, this needs to be considered to determine the best marketing strategy according to the type of pork produced. ABSTRACT: A common practice in Iberian pigs is the castration of both males and females, and it can be carried out surgically or by immunization against gonadotropin-releasing factor (GnRF). The aim of this work was to determine consumers’ overall liking and expectations towards Iberian pork from five different sex types (castrated females, entire females, GnRF-vaccinated females, castrated males and GnRF-vaccinated males), as well as to know the attitudes and beliefs of consumers towards castration and immunocastration. Loins from 83 Iberian pigs were collected and evaluated by 252 consumers in Barcelona and Madrid. Consumers evaluated the five types of meat in three situations: blind condition (tasting the product), expectations (without tasting) and informed condition. Finally, attitudes and beliefs towards castration and immunocastration were also determined. Results distinguished three segments of consumers labeled as “Indifferent”, “Against castration and immunocastration” and “Against immunocastration”. Meat from castrated males had higher overall liking scores in the blind condition. Expectations towards pork depending on its sex type affect consumer-informed acceptability; thus, it is important to consider marketing strategies to avoid or direct the effect of the information provided on the acceptability of the pork.