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Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials

Information on what drives consumers to like or dislike bread is needed to provide insight on developing gluten-free (GF) bread, using indigenous and sustainable crops in Africa, such as sorghum and millet. Consumer attitudes toward the health and taste aspects of food are major drivers of food choi...

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Detalles Bibliográficos
Autores principales: Magano, Nomzamo, du Rand, Gerrie, de Kock, Henriette
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8871432/
https://www.ncbi.nlm.nih.gov/pubmed/35205968
http://dx.doi.org/10.3390/foods11040491
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author Magano, Nomzamo
du Rand, Gerrie
de Kock, Henriette
author_facet Magano, Nomzamo
du Rand, Gerrie
de Kock, Henriette
author_sort Magano, Nomzamo
collection PubMed
description Information on what drives consumers to like or dislike bread is needed to provide insight on developing gluten-free (GF) bread, using indigenous and sustainable crops in Africa, such as sorghum and millet. Consumer attitudes toward the health and taste aspects of food are major drivers of food choices. The objectives of this work were (1) to determine the health and taste attitudes (HTAs) and general perceptions of a group of millennial consumers in South Africa (n = 354), concerning GF breads; and (2) to determine whether HTAs affect the acceptability of sensory properties of commercial GF breads, as assessed by consumers (n = 173), under informed and uninformed conditions. Mean scores of the taste factors were higher compared to health factors, indicating a greater taste orientation. The sensory properties of standard wheat breads were preferred over two commercial GF breads, irrespective of the health/taste interests of consumers, or if they were informed/uninformed about the nature of the bread (GF or wheat). Knowledge that bread samples were GF reduced only the acceptability of the aroma of GF bread. GF bread was perceived as healthier, but less tasty. For this group of millennials, the sensory properties of bread was the main driver of choice.
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spelling pubmed-88714322022-02-25 Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials Magano, Nomzamo du Rand, Gerrie de Kock, Henriette Foods Article Information on what drives consumers to like or dislike bread is needed to provide insight on developing gluten-free (GF) bread, using indigenous and sustainable crops in Africa, such as sorghum and millet. Consumer attitudes toward the health and taste aspects of food are major drivers of food choices. The objectives of this work were (1) to determine the health and taste attitudes (HTAs) and general perceptions of a group of millennial consumers in South Africa (n = 354), concerning GF breads; and (2) to determine whether HTAs affect the acceptability of sensory properties of commercial GF breads, as assessed by consumers (n = 173), under informed and uninformed conditions. Mean scores of the taste factors were higher compared to health factors, indicating a greater taste orientation. The sensory properties of standard wheat breads were preferred over two commercial GF breads, irrespective of the health/taste interests of consumers, or if they were informed/uninformed about the nature of the bread (GF or wheat). Knowledge that bread samples were GF reduced only the acceptability of the aroma of GF bread. GF bread was perceived as healthier, but less tasty. For this group of millennials, the sensory properties of bread was the main driver of choice. MDPI 2022-02-09 /pmc/articles/PMC8871432/ /pubmed/35205968 http://dx.doi.org/10.3390/foods11040491 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Magano, Nomzamo
du Rand, Gerrie
de Kock, Henriette
Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials
title Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials
title_full Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials
title_fullStr Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials
title_full_unstemmed Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials
title_short Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials
title_sort perception of gluten-free bread as influenced by information and health and taste attitudes of millennials
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8871432/
https://www.ncbi.nlm.nih.gov/pubmed/35205968
http://dx.doi.org/10.3390/foods11040491
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