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How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Fest...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8871788/ https://www.ncbi.nlm.nih.gov/pubmed/35206321 http://dx.doi.org/10.3390/ijerph19042133 |
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author | Yang, Jian Luo, Jian Ming Yao, Rui |
author_facet | Yang, Jian Luo, Jian Ming Yao, Rui |
author_sort | Yang, Jian |
collection | PubMed |
description | The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments. |
format | Online Article Text |
id | pubmed-8871788 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-88717882022-02-25 How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival Yang, Jian Luo, Jian Ming Yao, Rui Int J Environ Res Public Health Article The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments. MDPI 2022-02-14 /pmc/articles/PMC8871788/ /pubmed/35206321 http://dx.doi.org/10.3390/ijerph19042133 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Yang, Jian Luo, Jian Ming Yao, Rui How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival |
title | How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival |
title_full | How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival |
title_fullStr | How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival |
title_full_unstemmed | How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival |
title_short | How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival |
title_sort | how fear of covid-19 affects the behavioral intention of festival participants—a case of the hanfu festival |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8871788/ https://www.ncbi.nlm.nih.gov/pubmed/35206321 http://dx.doi.org/10.3390/ijerph19042133 |
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