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How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival

The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Fest...

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Detalles Bibliográficos
Autores principales: Yang, Jian, Luo, Jian Ming, Yao, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8871788/
https://www.ncbi.nlm.nih.gov/pubmed/35206321
http://dx.doi.org/10.3390/ijerph19042133
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author Yang, Jian
Luo, Jian Ming
Yao, Rui
author_facet Yang, Jian
Luo, Jian Ming
Yao, Rui
author_sort Yang, Jian
collection PubMed
description The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments.
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spelling pubmed-88717882022-02-25 How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival Yang, Jian Luo, Jian Ming Yao, Rui Int J Environ Res Public Health Article The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments. MDPI 2022-02-14 /pmc/articles/PMC8871788/ /pubmed/35206321 http://dx.doi.org/10.3390/ijerph19042133 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Yang, Jian
Luo, Jian Ming
Yao, Rui
How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
title How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
title_full How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
title_fullStr How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
title_full_unstemmed How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
title_short How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival
title_sort how fear of covid-19 affects the behavioral intention of festival participants—a case of the hanfu festival
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8871788/
https://www.ncbi.nlm.nih.gov/pubmed/35206321
http://dx.doi.org/10.3390/ijerph19042133
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