The Effect of Exposure to “Exemption” Video Advertisements for Functional Foods: A Randomized Control Study in Japan

Previous content analysis of video advertisements for functional foods identified “Exemption” advertisements. “Exemption” advertisements may imply to the audiences that “By taking functional foods, I can adopt unhealthy behaviors or I don’t have to adopt healthy behaviors”. In the context of Compens...

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Detalles Bibliográficos
Autores principales: Iye, Reina, Okuhara, Tsuyoshi, Okada, Hiroko, Goto, Eiko, Furukawa, Emi, Kiuchi, Takahiro
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8872309/
https://www.ncbi.nlm.nih.gov/pubmed/35206959
http://dx.doi.org/10.3390/healthcare10020345

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8872309/
https://www.ncbi.nlm.nih.gov/pubmed/35206959
http://dx.doi.org/10.3390/healthcare10020345

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