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Sequential consumer choice as multi-cued retrieval
Whether adding songs to a playlist or groceries during an online shop, how do we decide what to choose next? We develop a model that predicts such open-ended, sequential choices using a process of cued retrieval from long-term memory. Using the past choice to cue subsequent retrievals, this model pr...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
American Association for the Advancement of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8880769/ https://www.ncbi.nlm.nih.gov/pubmed/35213230 http://dx.doi.org/10.1126/sciadv.abl9754 |