Survey dataset for the perceived consciousness towards environmental sustainability by undergraduate students

The scope of the dataset allows to examine undergraduate hospitality and tourism students’ intentions towards environmental sustainability. Moreover, it is possible to compare factors (knowledge, attitude, perceived behavioral control, and intention) towards environmental sustainability between hospitality and tourism students based on different socio-demographic characteristics. To fulfill these objectives, data was collected through a bilingual questionnaire containing 312 valid responses from undergraduate students studying towards a business degree. The questionnaire was administered at the Prince of Songkla University in Phuket, Thailand in the fourth quarter of 2021. Moreover, the data collection adhered to the NESH principles applicable for Social Science Research. The data collection instrument was validated for international consistency and reliability through a three-person panel of research experts and validated using the IOC method. Furthermore, the questionnaire was tested with a targeted sample consisting of ten students prior to its implementation. The dataset serves as an insightful reference for practitioners and policymakers in higher education to adjust their pedagogy, in addition to, as a secondary data source for educational researchers to examine undergraduate hospitality and tourism students’ intentions towards environmental sustainability.