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The Influence of Entrepreneurs’ Online Popularity and Interaction Behaviors on Individual Investors’ Psychological Perception: Evidence From the Peer-To-Peer Lending Market

Inappropriate social interactions of entrepreneurs can generate negative effects in the peer-to-peer lending market. To address this problem and assist peer-to-peer entrepreneurs in customizing their online interaction strategies, we used the cutting-edge cognitive-experiential self-system conceptua...

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Detalles Bibliográficos
Autores principales:	An, Jiaji, Di, He, Liu, Guoliang
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8895197/ https://www.ncbi.nlm.nih.gov/pubmed/35250766 http://dx.doi.org/10.3389/fpsyg.2022.825478

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