Cargando…

Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content

The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and cravin...

Descripción completa

Detalles Bibliográficos
Autores principales: Gantiva, Carlos, Sotaquirá, Miguel, Chaparro, Vanessa, Colorado, Laura, Gómez, Alejandra
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PsychOpen 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8895704/
https://www.ncbi.nlm.nih.gov/pubmed/35330858
http://dx.doi.org/10.5964/ejop.2885
_version_ 1784662992783147008
author Gantiva, Carlos
Sotaquirá, Miguel
Chaparro, Vanessa
Colorado, Laura
Gómez, Alejandra
author_facet Gantiva, Carlos
Sotaquirá, Miguel
Chaparro, Vanessa
Colorado, Laura
Gómez, Alejandra
author_sort Gantiva, Carlos
collection PubMed
description The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants’ emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women.
format Online
Article
Text
id pubmed-8895704
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher PsychOpen
record_format MEDLINE/PubMed
spelling pubmed-88957042022-03-23 Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content Gantiva, Carlos Sotaquirá, Miguel Chaparro, Vanessa Colorado, Laura Gómez, Alejandra Eur J Psychol Research Reports The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants’ emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women. PsychOpen 2022-02-25 /pmc/articles/PMC8895704/ /pubmed/35330858 http://dx.doi.org/10.5964/ejop.2885 Text en https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY) 4.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Reports
Gantiva, Carlos
Sotaquirá, Miguel
Chaparro, Vanessa
Colorado, Laura
Gómez, Alejandra
Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
title Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
title_full Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
title_fullStr Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
title_full_unstemmed Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
title_short Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
title_sort emotional impact of graphic health warnings on tobacco packaging: analysis of their content
topic Research Reports
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8895704/
https://www.ncbi.nlm.nih.gov/pubmed/35330858
http://dx.doi.org/10.5964/ejop.2885
work_keys_str_mv AT gantivacarlos emotionalimpactofgraphichealthwarningsontobaccopackaginganalysisoftheircontent
AT sotaquiramiguel emotionalimpactofgraphichealthwarningsontobaccopackaginganalysisoftheircontent
AT chaparrovanessa emotionalimpactofgraphichealthwarningsontobaccopackaginganalysisoftheircontent
AT coloradolaura emotionalimpactofgraphichealthwarningsontobaccopackaginganalysisoftheircontent
AT gomezalejandra emotionalimpactofgraphichealthwarningsontobaccopackaginganalysisoftheircontent