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Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content
The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and cravin...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
PsychOpen
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8895704/ https://www.ncbi.nlm.nih.gov/pubmed/35330858 http://dx.doi.org/10.5964/ejop.2885 |
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author | Gantiva, Carlos Sotaquirá, Miguel Chaparro, Vanessa Colorado, Laura Gómez, Alejandra |
author_facet | Gantiva, Carlos Sotaquirá, Miguel Chaparro, Vanessa Colorado, Laura Gómez, Alejandra |
author_sort | Gantiva, Carlos |
collection | PubMed |
description | The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants’ emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women. |
format | Online Article Text |
id | pubmed-8895704 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | PsychOpen |
record_format | MEDLINE/PubMed |
spelling | pubmed-88957042022-03-23 Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content Gantiva, Carlos Sotaquirá, Miguel Chaparro, Vanessa Colorado, Laura Gómez, Alejandra Eur J Psychol Research Reports The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants’ emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women. PsychOpen 2022-02-25 /pmc/articles/PMC8895704/ /pubmed/35330858 http://dx.doi.org/10.5964/ejop.2885 Text en https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY) 4.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Research Reports Gantiva, Carlos Sotaquirá, Miguel Chaparro, Vanessa Colorado, Laura Gómez, Alejandra Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content |
title | Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content |
title_full | Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content |
title_fullStr | Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content |
title_full_unstemmed | Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content |
title_short | Emotional Impact of Graphic Health Warnings on Tobacco Packaging: Analysis of Their Content |
title_sort | emotional impact of graphic health warnings on tobacco packaging: analysis of their content |
topic | Research Reports |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8895704/ https://www.ncbi.nlm.nih.gov/pubmed/35330858 http://dx.doi.org/10.5964/ejop.2885 |
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