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Digital technologies: tensions in privacy and data

Driven by data proliferation, digital technologies have transformed the marketing landscape. In parallel, significant privacy concerns have shaken consumer–firm relationships, prompting changes in both regulatory interventions and people’s own privacy-protective behaviors. With a comprehensive analy...

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Detalles Bibliográficos
Autores principales:	Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott, Palmatier, Robert W.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2022
Materias:	Original Empirical Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8897618/ https://www.ncbi.nlm.nih.gov/pubmed/35281634 http://dx.doi.org/10.1007/s11747-022-00845-y

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