Exploratory Structural Equation Modeling Analysis of the Social Network Site Use Motives Scale

OBJECTIVE: Social Network Site Use Motives Scale (SUMS) was developed under the assumption that it consists of six factors, but only four factors were extracted as a result of Exploratory Factor Analysis. The goal of the present study was to investigate whether SUMS consists of four or six factors using Confirmatory Factor Analysis (CFA) and Exploratory Structural Equation Modeling (ESEM) approach. METHODS: A Korean college student sample (n=600; mean age, 21 years; 58% female) filled out the SUMS and the Social Network Site Addiction Proneness Scale. CFA and ESEM were used to assess the factor structure of the SUMS. RESULTS: Results indicated that a four-factor solution to the SUMS had inadequate fit in the sample examined using both CFA and ESEM and a six-factor solution to the SUMS had insufficient fit using CFA, whereas fit was optimal using ESEM for the six-factor model. In addition, the scale showed adequate convergent validity and reliability. CONCLUSION: These findings support the six-factor model of SNS use motives and suggest that ESEM is a more appropriate method than CFA for examining the factor structure of the SUMS. The results displayed the usefulness of the ESEM framework in the investigation of use motives.