Beer drinking, resistance and the politics of alcohol tax levy in Botswana

AIM: The study investigated how beer drinkers coped, made sense of, and internalised the effects of the 30% alcohol levy implementation in Botswana in 2008. METHODS: Constructivist grounded theory guided this study and explored how active beer drinkers (n = 20) coped with the new alcohol reforms. RESULTS: Beer drinkers resisted the new alcohol reforms through various acts theorised as individualised resistance, social drinking networks and seeking alternative drinking avenues. These resistance(s) are synergistic, fluid and situated. Actions by beer drinkers are culturally framed, enacted through the aegis of time to entrench drinker’s autonomy. CONCLUSIONS: The alcohol levy implementation in Botswana illuminates the intersection of power, culture and resistance. Policies that are perceived to be draconian and not evidence-based are likely to be resisted by consumers. An examination of the interplay between power/resistance is critical for future alcohol policy development.