Cargando…

Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach

The COVID-19 pandemic increased attention to product/service-customer relationships in the context of events where social gatherings take place. Event attributes have been a topic of continued interest in research and practice. Due to COVID-19, however, event attendees' preferences and requirem...

Descripción completa

Detalles Bibliográficos
Autores principales: Boo, Soyoung, Kim, Tony Jooho
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902408/
https://www.ncbi.nlm.nih.gov/pubmed/35281214
http://dx.doi.org/10.1016/j.tmp.2022.100950
_version_ 1784664593518297088
author Boo, Soyoung
Kim, Tony Jooho
author_facet Boo, Soyoung
Kim, Tony Jooho
author_sort Boo, Soyoung
collection PubMed
description The COVID-19 pandemic increased attention to product/service-customer relationships in the context of events where social gatherings take place. Event attributes have been a topic of continued interest in research and practice. Due to COVID-19, however, event attendees' preferences and requirements related to personal values and satisfaction may be changing. Using a sequential mixed-method exploratory strategy with means-end chain theory and the Kano model as a research framework, this study identifies important event attributes, benefits, personal values, and specific satisfaction attributes. Key findings highlight pleasure and excitement and sense of safety as salient personal values. Respondents also found health/safety attributes particularly important, considering them must-be attributes. Providing health/safety services prior to the event would be effective in decreasing dissatisfaction. Implications for researchers and practitioners are discussed.
format Online
Article
Text
id pubmed-8902408
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher Elsevier Ltd.
record_format MEDLINE/PubMed
spelling pubmed-89024082022-03-08 Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach Boo, Soyoung Kim, Tony Jooho Tour Manag Perspect Article The COVID-19 pandemic increased attention to product/service-customer relationships in the context of events where social gatherings take place. Event attributes have been a topic of continued interest in research and practice. Due to COVID-19, however, event attendees' preferences and requirements related to personal values and satisfaction may be changing. Using a sequential mixed-method exploratory strategy with means-end chain theory and the Kano model as a research framework, this study identifies important event attributes, benefits, personal values, and specific satisfaction attributes. Key findings highlight pleasure and excitement and sense of safety as salient personal values. Respondents also found health/safety attributes particularly important, considering them must-be attributes. Providing health/safety services prior to the event would be effective in decreasing dissatisfaction. Implications for researchers and practitioners are discussed. Elsevier Ltd. 2022-04 2022-03-08 /pmc/articles/PMC8902408/ /pubmed/35281214 http://dx.doi.org/10.1016/j.tmp.2022.100950 Text en © 2022 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Boo, Soyoung
Kim, Tony Jooho
Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
title Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
title_full Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
title_fullStr Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
title_full_unstemmed Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
title_short Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
title_sort reexamining event attributes, benefits, and values in a time of pandemic: a multi-faceted approach
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902408/
https://www.ncbi.nlm.nih.gov/pubmed/35281214
http://dx.doi.org/10.1016/j.tmp.2022.100950
work_keys_str_mv AT boosoyoung reexaminingeventattributesbenefitsandvaluesinatimeofpandemicamultifacetedapproach
AT kimtonyjooho reexaminingeventattributesbenefitsandvaluesinatimeofpandemicamultifacetedapproach