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Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach
The COVID-19 pandemic increased attention to product/service-customer relationships in the context of events where social gatherings take place. Event attributes have been a topic of continued interest in research and practice. Due to COVID-19, however, event attendees' preferences and requirem...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902408/ https://www.ncbi.nlm.nih.gov/pubmed/35281214 http://dx.doi.org/10.1016/j.tmp.2022.100950 |