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Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach

The COVID-19 pandemic increased attention to product/service-customer relationships in the context of events where social gatherings take place. Event attributes have been a topic of continued interest in research and practice. Due to COVID-19, however, event attendees' preferences and requirem...

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Detalles Bibliográficos
Autores principales: Boo, Soyoung, Kim, Tony Jooho
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8902408/
https://www.ncbi.nlm.nih.gov/pubmed/35281214
http://dx.doi.org/10.1016/j.tmp.2022.100950

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