Research on Human Behavior Modeling of Sports Culture Communication in Industrial 4.0 Intelligent Management

With the advent of the information age, Internet technology and computer technology are gradually applied in various fields. Human daily life is inseparable from the help of information technology. The progress and development of the times are also changing our industrial environment. The Internet of things, artificial intelligence, and digital production have been widely used in the industrial field. We need to integrate the new intelligent management concept in the industrial 4.0 era into the modern industrial system and media communication. In the communication of sports culture, how to integrate the intelligent technology under the background of industry 4.0 and realize the spatiotemporal modeling and analysis of human behavior and behavior characteristics is the main content of our research. Firstly, this study briefly analyzes the development and historical process of industry 4.0 era and explores the impact of Internet of things and information technology on sports culture communication. This study analyzes the development process of Chinese sports culture communication and probes into the influence and significance of sports culture communication on human behavior. Under the background of industrial 4.0 management, a model of human temporal and spatial behavior change in sports culture communication is established. Human behavior trajectory is analyzed by data mining, human behavior recognition algorithm, behavior quantitative analysis method, and behavior feature model. The results show that under the background of industry 4.0 management, human behavior modeling can clearly describe the basic characteristics and behavior state in the process of sports culture communication and can predict and analyze the human behavior performance of such social activities and phenomena. Through data mining, data preprocessing, and behavior quantitative analysis, human behavior trajectory is studied. It has a positive impact on the behavior trend in human daily life. The main factor affecting behavior change is whether to receive sports culture news.