Cargando…

The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study

Similar to traditional luxuries, affordable luxuries enjoy a high level of perceived product quality and perceived social status, but the effectiveness of price promotions of purchasing affordable luxury products is different from that of traditional luxuries. In order to further investigate the pur...

Descripción completa

Detalles Bibliográficos
Autores principales:	Jing, Kunpeng, Chen, Lele, Mei, Yupeng
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8904412/ https://www.ncbi.nlm.nih.gov/pubmed/35281499 http://dx.doi.org/10.3389/fnins.2022.818503

Ejemplares similares

How Do Price and Quantity Promotions Affect Hedonic Purchases? An ERPs Study
por: Jing, Kunpeng, et al.
Publicado: (2019)

An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task
por: Mei, Yupeng, et al.
Publicado: (2021)

The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles
por: Ma, Haiying, et al.
Publicado: (2018)

Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study
por: Zhang, Wuke, et al.
Publicado: (2019)

The impacts of COVID-19 on seafood prices in Japan: A comparison between cheap and luxury products
por: Aruga, Kentaka, et al.
Publicado: (2023)

The price elasticity of senior housing demand: is it a necessity or a luxury?
por: Lindberg, Daniel G.
Publicado: (2022)

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
por: Wang, Pengji, et al.
Publicado: (2021)

Sustainable luxury purchase behavior in the Post-Pandemic Era: a grounded theory study in China
por: Yang, Huaxia, et al.
Publicado: (2023)

Price, availability and affordability of medicines
por: Mhlanga, Brenda S., et al.
Publicado: (2014)

Rethinking Luxury
por: Albers, Markus
Publicado: (2015)

Inside Luxury
por: Girón, María
Publicado: (2011)

The Luxury of Giving
Publicado: (1891)

Luxury in Surgery
Publicado: (1901)

The Luxury of Lockdown
por: Shiva, Mehdi, et al.
Publicado: (2021)

The road to luxury: the evolution, markets, and strategies of luxury brand management
por: Som, Ashok, et al.
Publicado: (2015)

Hate the Sin, Love the Sinner: Examining the Role of Religiosity on Generation M’s Attitude Toward Purchasing Luxury Counterfeiting Products in Social Commerce
por: Ali, Saqib, et al.
Publicado: (2022)

Open access: What price affordability?
por: Poynder, Richard
Publicado: (2014)

An international analysis of the price and affordability of beer
por: Blecher, Evan, et al.
Publicado: (2018)

Prices, availability and affordability of medicines in Rwanda
por: Bizimana, Thomas, et al.
Publicado: (2020)

More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices
por: Audrin, Catherine, et al.
Publicado: (2018)

Medicine prices, availability and affordability in Sri Lanka
por: Senarathna, S.M.D.K. Ganga, et al.
Publicado: (2011)

Availability, prices and affordability of essential medicines in Haiti
por: Chahal, Harinder Singh, et al.
Publicado: (2013)

Value-based pricing for advanced therapy medicinal products: emerging affordability solutions
por: Gonçalves, Elisabete
Publicado: (2021)

Pharmaceutical strategic purchasing requirements in Iran: Price interventions and the related effective factors
por: Bastani, Peivand, et al.
Publicado: (2016)

Hospital Contracts and Prices: III. The Purchase of Drugs
Publicado: (1910)

Sustainable luxury, entrepreneurship, and innovation
por: Gardetti, Miguel Ángel, et al.
Publicado: (2017)

A Luxury Tax on Energy
por: Black, H
Publicado: (2003)

An Overview of the Luxury Fashion Industry
por: Cabigiosu, Anna
Publicado: (2020)

Drivers’ estimation of the luxury companies
por: Nazarova, Varvara, et al.
Publicado: (2021)

The Joint Influence of Online Rating and Product Price on Purchase Decision: An EEG Study
por: Sun, Lijun, et al.
Publicado: (2020)

The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood
por: Liang, Shichang, et al.
Publicado: (2021)

The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream
por: Li, Xiaolin, et al.
Publicado: (2023)

Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: The influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals
por: Peng, Norman, et al.
Publicado: (2021)

Estimates of price and income elasticity in Greece. Greek debt crisis transforming cigarettes into a luxury good: an econometric approach
por: Tarantilis, Filippos, et al.
Publicado: (2015)

Longitudinal study of the effects of price and promotion incentives on purchases of unhealthy foods: evidence for restricting food promotions
por: Kopasker, Daniel, et al.
Publicado: (2022)

Products With High Purchase Frequency Require Greater Inhibitory Control: An Event-Related Potential Study
por: Tsuji, Koki, et al.
Publicado: (2021)

Evaluating Drug Prices, Availability, Affordability, and Price Components: Implications for Access to Drugs in Malaysia
por: Babar, Zaheer Ud Din, et al.
Publicado: (2007)

Who Are the Superfoodies? New Healthy Luxury Food Products and Social Media Marketing Potential in Germany
por: Wiedenroth, Christoph Frank, et al.
Publicado: (2021)

Factors Impacting Pharmaceutical Prices and Affordability: Narrative Review
por: Lee, Kah Seng, et al.
Publicado: (2020)

Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
por: Vock, Marlene
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_7aj2fc85btqjdfsc5ghn6708mi