Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

This study investigates the factors influencing Generation Y and Z’s satisfaction and perceived enjoyment of using E-wallet. This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior. PLS-SEM was...

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Detalles Bibliográficos
Autores principales: Lee, Yi Yong, Gan, Chin Lay, Liew, Tze Wei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8907907/
http://dx.doi.org/10.1057/s41270-022-00164-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8907907/
http://dx.doi.org/10.1057/s41270-022-00164-9

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