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Why Do We “Like” on WeChat Moments: The Effects of Personality Traits and Content Characteristics
To probe the motivational roles of hedonic gratification and social gratification in giving “Like” feedback on social media, we developed a set of novel pictures to simulate WeChat Moments. We subsequently examined how the personality trait of extraversion and stimulus content characteristics (e.g.,...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8910826/ https://www.ncbi.nlm.nih.gov/pubmed/35282194 http://dx.doi.org/10.3389/fpsyg.2022.772547 |