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A Model of Perceived Co-creation Value in Tourism Service Setting: An Application of Structure Equation Modeling
This study explores how the perceived co-creation values (PCVs) from tourists’ perspectives are applied in the customized tour arrangement service setting. The sequential qualitative and quantitative methods are adopted for this study. The initial qualitative method in terms of the proactive semi-st...
Autores principales: | Tao, Kefang, Ye, Jiangeng, Xiao, Hanjie, Chen, Poju |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8914102/ https://www.ncbi.nlm.nih.gov/pubmed/35282227 http://dx.doi.org/10.3389/fpsyg.2022.808114 |
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