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The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising
As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of controversy on whether the more native, the better the effec...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8940262/ https://www.ncbi.nlm.nih.gov/pubmed/35330719 http://dx.doi.org/10.3389/fpsyg.2022.842906 |