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Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese

Gamification has become a significant direction in designing technologies, services, products, organizational structures, and any human activities towards being more game-like and consequently being more engaging and motivating. Albeit its success, research indicates that personal differences exist...

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Autores principales: Santos, Ana Cláudia Guimarães, Oliveira, Wilk, Altmeyer, Maximilian, Hamari, Juho, Isotani, Seiji
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8940910/
https://www.ncbi.nlm.nih.gov/pubmed/35318375
http://dx.doi.org/10.1038/s41598-022-08820-x
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author Santos, Ana Cláudia Guimarães
Oliveira, Wilk
Altmeyer, Maximilian
Hamari, Juho
Isotani, Seiji
author_facet Santos, Ana Cláudia Guimarães
Oliveira, Wilk
Altmeyer, Maximilian
Hamari, Juho
Isotani, Seiji
author_sort Santos, Ana Cláudia Guimarães
collection PubMed
description Gamification has become a significant direction in designing technologies, services, products, organizational structures, and any human activities towards being more game-like and consequently being more engaging and motivating. Albeit its success, research indicates that personal differences exist with regards to susceptibility to gamification at large as well as to different types of gamification designs. As a response, models and measurement instruments of user types when it comes to gamification have been developed. One of the most discussed related instruments is the Hexad user types scale. However, there has been paucity of research related to the validity and reliability of the Hexad instrument in general but also of its different formulations and language versions. To face this gap, our study focused on analyzing the psychometric properties of the Hexad scale in Brazilian Portuguese by conducting two confirmatory factor analyses and two multi-group confirmatory factor analyses. The survey was answered by 421 Brazilian respondents (52% self-reported women, 47% self-reported men, 0.5% preferred not to provide their gender, and 0.5% checked the option “other”), from the five Brazilian regions (23 different states and the Federal District), and aged between 10 and 60 years old. Findings support the structural validity of the scale as an oblique model and indicate opportunities for small improvements. Further research, both at academy and practice, may use this study as the source of measurement of user types related to gamification (in Brazilian Portuguese), as well as, as a theoretical and practical source for further studies discussing personalized gamification.
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spelling pubmed-89409102022-03-28 Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese Santos, Ana Cláudia Guimarães Oliveira, Wilk Altmeyer, Maximilian Hamari, Juho Isotani, Seiji Sci Rep Article Gamification has become a significant direction in designing technologies, services, products, organizational structures, and any human activities towards being more game-like and consequently being more engaging and motivating. Albeit its success, research indicates that personal differences exist with regards to susceptibility to gamification at large as well as to different types of gamification designs. As a response, models and measurement instruments of user types when it comes to gamification have been developed. One of the most discussed related instruments is the Hexad user types scale. However, there has been paucity of research related to the validity and reliability of the Hexad instrument in general but also of its different formulations and language versions. To face this gap, our study focused on analyzing the psychometric properties of the Hexad scale in Brazilian Portuguese by conducting two confirmatory factor analyses and two multi-group confirmatory factor analyses. The survey was answered by 421 Brazilian respondents (52% self-reported women, 47% self-reported men, 0.5% preferred not to provide their gender, and 0.5% checked the option “other”), from the five Brazilian regions (23 different states and the Federal District), and aged between 10 and 60 years old. Findings support the structural validity of the scale as an oblique model and indicate opportunities for small improvements. Further research, both at academy and practice, may use this study as the source of measurement of user types related to gamification (in Brazilian Portuguese), as well as, as a theoretical and practical source for further studies discussing personalized gamification. Nature Publishing Group UK 2022-03-22 /pmc/articles/PMC8940910/ /pubmed/35318375 http://dx.doi.org/10.1038/s41598-022-08820-x Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Article
Santos, Ana Cláudia Guimarães
Oliveira, Wilk
Altmeyer, Maximilian
Hamari, Juho
Isotani, Seiji
Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese
title Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese
title_full Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese
title_fullStr Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese
title_full_unstemmed Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese
title_short Psychometric investigation of the gamification Hexad user types scale in Brazilian Portuguese
title_sort psychometric investigation of the gamification hexad user types scale in brazilian portuguese
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8940910/
https://www.ncbi.nlm.nih.gov/pubmed/35318375
http://dx.doi.org/10.1038/s41598-022-08820-x
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